redrawing the future

gathering insights

redrawing the future

gathering insights

To develop this project, we made 5 dynamic workshops to extract cualitativa information regarding the perception of several clients towards a school.

We used the LEGO® Serious Play® Method so participants were able to explain ideas and abstract concepts. This allowed us to have a profound understanding of their motivations and needs. The insights we gathered were used as a starting point to make improvements on the provided service and to satisfy customers in better ways.