sleepmart retail

points of purchase

sleepmart retail

points of purchase
cliente

grupo colchonero dasi

To continue the positioning strategy we developed for SleepMart, we designed a series of retail channels: stands for exhibits, kiosks for shopping malls, and shop interiors.

We designed an atmosphere adaptable to different channels, through reflecting materials, modular structures and warm lighting. We used visual communication elements printed in either rigid or flexible materials, to emphasize the brand’s value proposition and to make the selling process easier.