sleepmart experience

brand strategy

sleepmart experience

brand strategy
client

grupo colchonero dasi

SleepMart is a brand of products for resting that focuses on innovative materials, for which we developed a new costumer experience, as well as a repositioning strategy. To do this, we redesigned their graphic identity, website, trade fair stands and store interiors.

This project was created in collaboration with the graphic designer Alejandra Antón, and interior designer Raquel Dayán.

We developed a concept that adapts to their retail stores, which creates a service different from other brands. We designed a wide array of graphics that help costumers select the best product for their needs. These elements can be used as decorative elements, or as infographics that explain their good’s qualities. These also integrate spaces and advertising campaigns in a visual way.

The main featured elements are people’s silhouettes and pillows as a scenery, to encourage bystanders to lay down and try the products of the brand. We included infographics to communicate their goods’ qualities. These elements were also used for designing their trade fair stand.