teoría de flores

brand identity

teoria de flores

brand identity

Teoría de Flores is a new flowershop concept, whose service focuses on gifts and events. We helped them with the design of their corporate identity: logo, digital and printed applications, as well as their website.

For their brand, we selected a font family and an icon which could be easily differentiated from traditional flowershops, in order to project a fresh and young company. We created several variations of their logo, to have more functionality and adaptability in different media.