vermont

differentiation strategy

vermont

differentiation strategy
client

vermont school

We developed a differentiation strategy through a workshop using the LEGO® Serious Play® method, where we identified the main values that distinguish this school in order to redefine their graphic communication. This allowed us to unify and give unify and give coherence to its identity.

We refreshed it through colors and typographies, aiming to highlight its differentiation factors. With these elements we also redesigned their website, and we built graphic elements to complement the school’s communication.